Websites

Why You Need A Website

1. Having a website makes you look professional and increases trust.

Most people don’t trust a business without a good website. A clean, modern page that is regularly updated and pops up in search engines is an instant credibility boost. Potential customers will trust you more and have all the information they need in one place. In a digital age, we expect businesses to have a web presence.

Even the smallest local business or organization needs a website–from a simple one page site for a mom and pop shop to a full website for a local church congregation.

Anyone can easily create a Facebook page or an Instagram account with fake data, your name/handle, and the profiles may look identical to yours. So, a professional business website legitimizes your company in ways no other social media channels would.

And if you don’t have a business and you’re considering creating a place for your portfolio, to show off your work, or something that represents yourself to send to recruiters when looking for a job – there’s not a more professional way to stand out from the crowd than having a personal website.

2. A business website will bring you more customers and increase conversions.

Well-optimized websites can pop up on the first page of Google search attracting new customers that weren’t looking specifically for you but were just researching a topic. There’s a much bigger chance of someone ‘stumbling upon’ your website than a social media profile. Also, comparing you and any competing business or offer is easier when all the parties involved have a pro website.

If you invest in Google Ads or Facebook Ads, you can direct the traffic straightway to your website. On the page, your leads will have all the details to make an informed purchase, and a call-to-action to motivate them. Pages with built-in popup forms and web push notifications encourage website visitors to stay in touch and come back.